As the field of content creators increases each day (a good thing), it is still important to separate the bull-hockey, from what’s real.
Here are two areas any preparedness comms related content creator, should be able to demonstrate:
- How can we as a community, measure the effectiveness of our communications plan?
- Are you able to get messages in or out “at will”,, without grid power, from any location, at any time of day or night?
The fact is, It may be a nice and fun to watch distraction, but we can’t bet our lives on buzzwords, the “I’m not an expert” disclaimer, or on content created solely for entertainment purposes. Preparedness communications related content should be educational, and MUST add value to the discussion. If it doesn’t, we certainly shouldn’t be modelling our own comms strategy, based on what we see in a staged video or post.
So how can we combat this? I believe most content creators come to this topic, with the best intentions. However, to keep us on the straight and narrow, it is important that you the readers, viewers, followers consuming this content, constantly (but politely) call out creators. Challenge us to explain, to demonstrate, to show the process of discovery, and to answer the questions “how & why?”. Any honest Elmer with good intentions will welcome the challenge, since it helps us improve our own communications preparedness, over the long term. Anyone showing resistance to this idea is probably just a parrot, emulating what he or she sees from those who are actually putting in the work.
A true measure – Someone recently said their comms gear was “effective”, because they were able to have a QSO with a random operator. An operator who probably did most of the heavy lifting, for the modest QRP station. In this example, station effectiveness is a misconception.
A random, unplanned QSO will never be an example of station effectiveness, unless that contact can be consistently repeated, any time of day or night, from any location, without pre-scheduling. This is our number one goal for EMCOMM & Preparedness comms.
This is the reason I don’t rely on Parks on the air, Summits on the air, RaDAR, or contesting field days as a measure of communications preparedness. They are nice as a method of practice for setting up or tearing down a field station, but not for preparedness. Even this might be a stretch, since these events are rarely done in poor weather conditions. We can tweak these events to make them more effective, for our own needs (recommended).
The reality is, Ham radio as a “hobby” is generally about meeting other operators by chance, over the air. In contrast, communications preparedness or EMCOMM is more about reaching out to a specific station, from any location, despite the time of day or night. Reaching that specific station is much more difficult, than having a QSO with someone you happen to meet on the air. We might not even know which station is “the station”, until we are knee deep in mud, trying desperately to get those messages in or out. When we can do this with a great percentage of success, we are on the right path.
So, make us work for your views. Content creators will thank you for it down the line.